Client: Change UK
Role: Creative Director, writer.
Brief: Find a big idea, slogan, to get Change UK vision across to the public.
Idea: My attempt was to find a slogan that could be spun to make a strong point about ‘remain’ but also land on some principles that the whole country could agree on - principles that we all need to share and value, regardless of the final outcome.
Format: Print, poster, online, social, party political broadcast.
Media: TV & Press coverage.