Client: CocaCola/Dr Pepper
Role: Exec Creative Director.
Brief: To grow the Facebook community for Dr Pepper and bring to life its strapline “What’s the worst that can happen?”
Idea: If people let Dr Pepper write their Status Updates for them, they could win £1000 a week. What’s the worst that could happen?
Format: Facebook page, online ads.
Media: TV and Press coverage.