Questions that I wish were asked more frequently

I am Dave Bedwood and I have been a creative and a creative director since 1998. Christ. I have worked at DDB, M&C Saatchi, The & Partnership. I also had my own agency (Lean Mean Fighting Machine) for 10 years, which became Agency of the Year at Cannes in 2008. I have worked on and run accounts such as Lexus, Emirates, Unilever, Transport for London, Strongbow, Virgin, The Guardian, British Gas, GolfPass and a load of others. The awards I have won are on a list as long as your arm, and left leg.

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Who the hell are you?

What do you offer that is in anyway helpful to me?

I generate ideas for you, for pitches, for briefs, either for client presentation or to add fresh thinking into the creative teams. Think of me as another creative agency resource - only entirely embodided in one 6ft 1” ginger man. Actually don’t think of that.


It’s a three day sprint. I get the brief off the morning of day 1 - via a zoom briefing - or just email it to me. I won’t be in the agency, I won’t be any bother. By EOP on day 3 you’ll receive a keynote deck with a minimum of 10 ideas in it. This entire process will cost £3500. If you wish to have any idea developed further - each extra day is at a lower rate of £1000.

How does it work, and how much does it cost?

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I refer you to the question Who the hell are you? My experience over the years on many brands means I bet you and your families lives on the fact I will generate something of value. I want to say - if you don’t then you get your money back. But I am not going to say that as… well it’s just not applicable, necessary, or an option.

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Why on earth should I pay that?


I wouldn’t call it cheating, but I most definalety do use AI in a specific way. All the ideas I generate myself (I will have the badly written scrawls to prove it should you so wish). I then put these into Claude to get a sense test against the brief. Claude also helps tighten the copy where needed. Other than that, Claude is just a friend not a colleague.

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Do you cheat by using AI?


How do I book you immediately and pay cash up front?

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Got to the calendy link in the nav, you can see my free dates, book there and away we go. Or you can just email me bedwood@gmail.com