Client: Land Rover
Role: Exec Creative Director, Writer.
Brief: To reinvigorate the Land Rover brand using digital media, CRM and creative content.
Idea: From ‘The Hibernot Family’ - a real family go for a drive in their new Discovery Sport (but don’t come home for a week) - to trying to get the Defender knighted.
Format: Online content, social media, online advertising.
Media: Cinema, Facebook video, youtube, online.
