Client: Lexus Europe
Role: Exec Creative Director, Writer.
Brief: To launch the new Lexus RX, a car that had A.I. which helped the driver remain safe.
Idea: If the car is A.I and driver working together for a better drive, then let’s get A.I to write the ad and a Director to make it.
Format: TV spot, 2-5” short form content, 20”, 15” social media
Media: Cinema, TV, online.
