Client: Lexus
Role: Exec Creative Director
Brief: Create content that raises awareness of Lexus’ involvement with the new Men in Black film and the Hybrid car that is in the film.
Idea: A series of ads that had an actor auditioning for a role in the MIB film. He doesn’t believe Aliens are real nor the Lexus car can actually do the things it does in the film. Both are real…
Media: Online, social.