Client: Samsung mobile
Role: Exec Creative Director, Writer.
Brief: To launch the new Beat DJ phone. Which came with B&O headphones to appeal to those who take their music very seriously.
Idea: The Last Call - listening to music, on a Beat DJ with B&O headphones means you never want to be interrupted by a call or text. To bring this to life we created a silent disco at the O2, you were eliminated if you received a call or text.
Format: Website, social media, online advertising.
Media: Online.