Client: Emirates Airlines
Role: Exec Creative Director, Writer.
Brief: To advertise the new direct route from Dubai to Sao Paulo, which changed from 31hrs to 14hrs and 40 mins.
Idea: Show how amazing Sao Paulo is as a destination by getting a local to talk about it non-stop for 14hrs and 40mins - the new direct flight time.
Format: Website, online advertising.
Media: Press, online, in-flight entertainment system.