Client: Lexus Europe/International
Role: Exec Creative Director, Writer.
Brief: To communicate several product points about the Lexus Hynrid range and technology.
Idea: What our audience believed about Hybrid tech was actually not true - which is where the optical illusion idea came from. Seeing one thing, but it actually being another. It was then just about writing the real facts as dramatic and epic as possible - which is where Kit Lynch Robinson (director of The Grand Tour, Limitless, Clarkson’s Farm) came in.
Format: TV, online advertising, 20” social media.