Client: Samsung mobile
Role: Exec Creative Director, Writer.
Brief: To launch the Pixar phone which, unlike phones of the day, had an 8mb camera and a comparable start up time to a digital camera. You always have your phone on you, now you will never miss a shot. Which gave us the proposition of ‘spontaneity’.
Idea: The Photographic Adventures of Nick Turpin. I got famous street photographer Nick Turpin to post a picture. The public could click any part of the photo they found interesting, when they did, everyone else’s clicks were revealed. The object in the photo receiving the most clicks then became the subject for Nick’s next photo. This lasted for 30 days with Nick’s travels being dictated by the public.
Format: Website, Flickr, social.
Media: Experiential (photography exhibitions - London, Frankfurt) website, twitter, youtube, online advertising.
