Client: Unilever, Flora
Role: Exec Creative Director.
Brief: To use make Flora synonymous with baking.
Idea: Handy.
People are using iPads, phones and laptops to follow youtube recipes. But with baking and sticky fingers the ability to pause and rewind videos because a touch tricky.
Working closely with Google we managed to make the first ever gestured controlled browser (Chrome). Watch any recipe through the Handy site (simple copy and past youtube URL) and then with a wave of the hand you can pause, rewind and bake way.
Format: Website, iPad