Role: Co-Founder, Creative Partner.
Brief: To start an agency that would become the best online advertising agency in the world.
Idea: Lean Mean Fighting Machine, an agency born in 2004 with the principles of bringing ideas and guts to a relatively new industry - digital advertising.
Format: Digital advertising agency.
Results: Digital Advertising Agency of the Year, Cannes Advertising Festival 2008. Sold to M&C Saatchi in 2014.