Client: Volkswagen (2003)
Media: Online.
Brief: Launch the new luxury Volkswagen Phaeton.
Idea: ThePhaeton had hundreds of product stories, from the Glass Factory in Dresden built to manufacture it, to the microscopic holes in the seats for air-conditioning.
On a site we allowed people to keep pressing the zoom + button. Each click getting further and further into detail. Starting at the factory, into the car and all the way into the microscopic detail.
(unfortunately the site is no longer live, and it was in the days before case study videos..)